The fashion community has exploded online, flooded with those who are out to dominate the blogosphere through social media — and Asian Americans are leading the pack. Here are 10 trend-setting Asian American social media fashion stars you need to know.
1. Aimee Song
Los Angeles native Aimee Song, followed by 3.6 million on Instagram alone, leads a double life as an interior designer and a fashion blogger. The half-Japanese, half-Korean manages her Song of Style blog, which features both her chic fashion sense and her eye for interior design.
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2. Bryan Grey Yambao
Bryan Yambao, better known as Bryanboy, is a blogger who started blogging from his parents’ home in the Philippines. Known for his witty and blunt commentary, as well as his eye for fashion, he has since become one of America’s biggest fashion critics and a YouTube star, with more than 600,000 followers.
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3. Chriselle Lim
Running her own company, Chriselle Inc., as well as serving as the editor-in-chief at GENLUX, it’s crazy to think that Chriselle Lim has the time to blog. Yet, she manages to show off her chic and professional style daily on Instagram, where 675,000 look to her for fashion tips, as well as in her blog The Chriselle Factor.
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4. Eugénie Grey
Eugénie Grey has been blogging since 2007. Her blog Feral Creature features bold styles that have garnered the attention of fashion names like Calvin Klein and American Apparel. Her tattoos and signature colored hair have brought her more than 450,000 Instagram followers.
5. Irene Kim
Irene Kim, a model, hit the fashion circuit in 2014. Her rainbow-colored hair and unique style put her on the map, and have since brought her a stint as Estée Lauder’s brand contributor. With over 700,000 followers and growing, she is on her way to become fashion’s new “It” girl.
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6. Jenn Im
With over 1 million followers on Instagram and YouTube, Jenn Im is certainly an influential figure in fashion. The Korean American is famous for her Clothes Encounters YouTube channel and blog, which shows videos from everything to thrifting to make-up tutorials.
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7. Jessica Ricks
Having only blogged half the time as most of the people on the list, Jessica Ricks proves it’s never too late to start blogging. With 580,000 Instagram followers and counting, Ricks – who is half-Japanese, half-Caucasian – showcases her casual yet chic wear in her blog Hapa Time.
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8. Olivia Lopez
Olivia Lopez embodies her blog Lust For Life. The part-Chinese, Filipino and Spanish fashionista travels everywhere from Paris to Tokyo. Follower her and 300,000 others as she fulfills her lust for fashion around the globe.
9. Rumi Neely
With almost a decade of fashion blogging experience, Rumi Neely is a definite fashion influencer. Rumi who is Japanese, Dutch, Scottish was named “Blogger of the Year,” in the 2011 Bloglovin’ Awards. Her blog Fashion Toast has been growing ever since and is followed by more than 700,000 adoring fans.
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10. Wendy Nguyen
Wendy Nguyen of Wendy’s Lookbook, who has nearly 1 million followers, is the definition of a self-made woman. Working three jobs in high school and moving through the foster care system did not stop her from eventually graduating from University of California, Berkeley. Her style is a reflection of her professionalism and aesthetic.