Capri Sun, the iconic juice brand known for its single-serve pouches, is making a bold move with a brand-new product that offers a lot more juice in one go. For the first time in nearly a decade, Capri Sun is introducing a larger, multi-serve option aimed at meeting growing consumer demand for family-sized servings.
The new product, officially named Capri Sun Multi-Serve, is a 96-ounce bottle of the brand’s classic Fruit Punch flavor. Each pack includes two bottles, which together are equal to the juice in 32 regular Capri Sun pouches. The product is now available exclusively at BJ’s Wholesale Club, Sam’s Club, and select Costco locations, according to a recent announcement from Capri Sun’s parent company, Kraft Heinz.
While Capri Sun has long been associated with individual-sized drinks perfect for school lunches and on-the-go sipping, this release marks a significant shift in the company’s approach. The decision to go big wasn’t made at random—it came directly from customer feedback.
Between 2020 and 2023, a notable 76% of customer suggestions received through the Capri Sun call center were requests for a larger product size. With that kind of demand, the brand saw an opportunity to innovate and respond directly to consumer preferences.
Jordan Mann, Senior Brand Manager at Capri Sun, emphasized the nostalgic value of the new format in a press statement. “With this larger format, everyone, including kids at heart, can bring a piece of their epic childhood to parties, summer gatherings, and even dinnertime at home,” he said.
Capri Sun began building excitement earlier this week by teasing the new product on social media. On Monday, the brand posted a playful message that read, “90s kids asked, we delivered, and it’s gonna be epic!” The post sparked immediate enthusiasm among longtime fans, who flooded the comments with excitement and curiosity.
While many were thrilled by the new multi-serve jugs, others were quick to ask whether more flavors would be added to the lineup—especially the beloved Pacific Cooler. This flavor, a fan favorite, is a blend of pear, grape, orange, pineapple, and apple juice concentrates, mixed with filtered water and sweetened with sugar. According to Capri Sun’s official page on the Kraft Heinz website, the juice contains no artificial colors, flavors, or preservatives.
The new Fruit Punch flavor in the Big Jug shares similar qualities. It’s made with natural ingredients, contains no high-fructose corn syrup, and is naturally sweetened with sugar, staying true to the brand’s commitment to simple, family-friendly beverages.
By expanding its product line to include this oversized format, Capri Sun is not just responding to consumer demand but also tapping into a new market—adults who grew up with the brand and now want to share it with their families in a more practical format.
The Multi-Serve bottles aim to make it easier for households to enjoy Capri Sun together, whether during a family meal, a weekend barbecue, or a backyard birthday party. It’s a way to blend convenience with nostalgia, offering the same beloved taste in a size that suits group settings.
As of now, the Fruit Punch Big Jug is the only flavor available in this new format. However, given the wave of social media interest and fan requests, more flavors—especially Pacific Cooler—may follow soon. Capri Sun appears to be listening closely, and if the company continues to take direction from its customer base, the Big Jug line could expand quickly.
In the meantime, fans can grab the two-pack of 96-ounce jugs from select wholesale retailers and relive a childhood favorite in a brand-new way. With this launch, Capri Sun is proving that even after decades on the market, it still knows how to make a splash.
